TV Guide buys Jump the Shark
June 23, 2006 
In a sign that TV Guide itself has “jumped the shark,” Gemstar-TV Guide recently acquired JumpTheShark.com.
Either that, or it could be a bold move to capture more discussion about television shows to add value to the TV Guide brand.
This move seems slightly odd to me, especially considering the poor aesthetics of the JumpTheShark.com website. Maybe this buyout will include a redesign and reworking of the site?
We can only hope… before the website itself jumps the shark.
